Dattch, a Dating that is pinterest-Inspired App Gay Ladies, Closes $160K To Fuel Its British Beta
London-based startup Dattch is a dating application with a huge difference. We donвЂ™t suggest the very fact so itвЂ™s solely for lesbians, bisexual and/or bi-curious women вЂ” though that definitely makes it stick out through the ranks of straight dating apps. Exactly just What really sets it aside is its mostly team that is female attempt to design a dating software designed for homosexual ladies.
Dattch happens to be certainly one of 17 startups when you look at the Wayra London incubator cohort, and it has just closed a ВЈ100,000/$160,000 seed that is angel/small, with three angel investors вЂ” including Yannick Pons and Andy Phillips. That investment bolsters the в‚¬40,000 spent by Wayra as an element of its incubator system, where Dattch will continue to be until January.
Being truly a dating application particularly created for homosexual females might not seem too remarkable вЂ” however in reality the gay feminine dating scene is spectacularly poorly served, claims creator and CEO Robyn Exton. вЂњEvery single product that is datingвЂ™s been produced for homosexual ladies is horrific,вЂќ she informs TechCrunch. вЂњThe biggest problem [with rivalsвЂ™ services and products] is they donвЂ™t have consideration of exactly just how these women can be various.вЂќ
Other apps evidently targeting lesbians and bisexual females typically reskin a gay male offering and slap a femme-friendly title onto it (Bender to Brenda, by way of example. Or GaydarGirls). вЂњThereвЂ™s no consideration of how a user that is female vary,вЂќ she contends.
Exton points out that lazy reskins of gay male platforms have actually resulted in lesbian dating apps that ask incongruous questions like вЂhow much body locks would you have?вЂ™ вЂ” because theyвЂ™re just reusing the exact same homosexual male templates. Not really tailor created for a target that is female then.
Include to that particular, another big issue is fake profiles вЂ” created by (right) guys that are pretending to be female for them to pitch for the threesome using their вЂboyfriend.вЂ™ Or angling to вЂconvertвЂ™ lesbians. Helping to make the complete online dating sites game a tedious minefield for homosexual women that need certainly to spend some time finding out whoвЂ™s fake and whoвЂ™s for real they fancy before they can start thinking about whom.
вЂњIt does not happen super often, nevertheless the proven fact that it will happen means you donвЂ™t trust the communications which come through,вЂќ she adds. вЂњItвЂ™s only an experience that is really bad in every.вЂќ
Exton, that has previous expertise in the internet dating space, including building a (right) dating item, decided there needed to be an easy method to provide a residential area of users who positively have actually an appetite to generally meet one another, but probably donвЂ™t have a similar appetites as gay guys (especially when it comes to body hair). And undoubtedly donвЂ™t want to waste time weeding out straight males. And thus Dattch was created.
вЂњThe real trigger because they are and were all utterly shit,вЂќ says Exton for me doing Dattch was hanging out with some of my girl mates, and a friend had broken up with her girlfriend and we were like вЂcome on, youвЂ™re just going to have to sign up to a siteвЂ™ and she was really reticent to do it.
The business enterprise possibility she saw for Dattch would be to use the precise other method of cynical reskins, and build something which reflects exactly just what homosexual females actually want from the app that is dating. вЂњNobody had been contemplating spiritual dating apps a feminine individual, and also just how can females behave? What type of triggers will they be interested in?вЂќ she informs TechCrunch.
What exactly are homosexual ladies interested in? Firstly, a significant load of photos. вЂњThe key behaviours that we saw and that weвЂ™re now centering on is the fact that they prefer to browse all day. They’re going to have a look at every photo that is single each and every image, plus itвЂ™s not only that which you look like; females need to know the tiny reasons for having you. Yet not within an embarrassing text description вЂ” they would like to have the ability to soak up this content,вЂќ says Exton.